First Impressions Matter: How to Capture a Professional Headshot for Your Mental Health Website
Tips for taking a good headshot for your website.
Jason Ruston
November 24, 2023
In the world of online therapy and mental health services, a strong online presence is crucial for attracting new clients. And among the various elements that contribute to a compelling online presence, your headshot stands out as a crucial visual element that can make a lasting impression on potential clients. A well-crafted headshot can convey professionalism, warmth, and approachability, all of which are essential qualities for mental health professionals. This guide will walk you through the process of capturing the perfect headshot that accurately represents your expertise and personality as a mental health therapist.
Lighting
Natural light is always the best option, but if that's not possible, use a softbox or other diffused light source.
Avoid harsh lighting, which can create unflattering shadows.
Make sure your face is well-lit and that there are no harsh shadows on your eyes or nose.
Background
Choose a plain or neutral background that won't distract from your face.
A solid-colored wall or a piece of fabric can work well.
Avoid busy backgrounds with lots of patterns or clutter.
Clothing
Wear something that makes you feel confident and professional.
A solid-colored shirt or blouse is a good choice.
Avoid wearing anything too revealing or distracting.
Hair and makeup
Do your hair and makeup in a way that makes you feel your best.
Keep your hair and makeup simple and professional.
Avoid anything too trendy or distracting.
Pose
Relax your shoulders and stand up straight.
Tilt your head slightly to one side.
Look directly at the camera and smile naturally.
Expression
Convey warmth, approachability, and competence.
A genuine smile is always the best policy.
Avoid looking too serious or stern.
Technical tips
Use a high-quality camera with a good lens.
Set your camera to a high f-stop to get a shallow depth of field, which will blur the background and make you stand out.
Use a tripod to keep your camera steady.
Take several shots and pick the best one.
Additional tips
Get a good night's sleep before your headshot.
Eat a healthy breakfast on the day of your headshot.
Arrive early for your headshot so you have time to relax and get ready.
Bring a change of clothes in case you spill something on your outfit.